Research & Strategy
Understand the customer: Gather intelligence about your customer’s needs, pain points, and competitive position. Explore your relationship with the customer and consider the impact on the proposal.
Set the stage: Lead strategy sessions to determine a plan of attack and tactics to win the deal. Apply leading practices, lessons learned, and experience to help shape your response and align your stakeholders with a unified approach.
Writing & Editing
Tell your story: Determine the “win themes” — what sets your organization apart from the competition and how you solve the customer’s problems better than anyone else.
Make the case: Craft the cover letter, executive summary, and other key sections of the proposal. Leveraging assets from the information library, write compelling credentials, qualifications, and biographies, weaving win themes throughout the response to support your winning story.
Project Management
Meet, and then exceed, the customer expectations: Evaluate the RFP/RFI/RFQ requirements and criteria—including proposal length and format, submission details, and deadlines—and work closely with you to meet those specifications and take the response to the next level.
Keep your eye on the ball: Set the schedule, make assignments, keep your professionals on track, report on progress, and assemble the final response.
Knowledge Management
Harvest the knowledge: Capture reusable answers to RFP questions, credentials, qualifications, and biographies. Store the information assets in an online library and make it easy to share the knowledge.
Refresh the RFP library: Develop a governance process to review, scrub, enhance, and refresh information assets to keep them up-to-date and relevant for use in new RFPs.
When an RFP hits your desk, are you ready? Do you have everything you need to quickly meet exacting requirements and tight deadlines? If not, can you set aside all customer commitments to focus solely on writing a proposal?
If you answered “no” to any of those questions, then the odds are against you winning the deal. Our services will get you to “yes.”
Let’s reach the top together
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Ophir Pursuit Communications 